How can print media help get all eyes on your brand?

Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.

In this episode, they cover:

Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar
Why the notion that print is dying is a myth
How mail is crucial in conveying high-end products
Seema’s experience with programmatic mail
The calming effect reading something physical can have

Listen to the full episode and you’ll hear why print is thriving.

00:00 Intro

1:37 Tackling the mistaken narrative that print is dying

3:30 How did Seema create an effective programmatic direct mail channel?

05:35 Why an omnichannel approach can make magic happen

07:22 Seema explains why direct mail is undervalued

08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat

10:15 Rory predicts printed catalogues will make a comeback

11:41 Outro

Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first.

Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement.

Follow Seema.

LinkedIn - https://www.linkedin.com/in/seemakumari/

X - https://x.com/1Seemak

Follow Rory.

LinkedIn - https://www.linkedin.com/in/rorysutherland/

X - https://x.com/rorysutherland

Watch the full episode.

Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader

YouTube - https://youtu.be/jKk6-Ex-FZI

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Puntata del 08/01/2025