TES 092 - How to Get Your Message to Market Match Right

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, teaches you how you can get your market to message right by building a bridge between the two.

If you want to build an audience or a following, you need to be able to spread the right message to the right ears at the right time in the right way. This episode will teach you how you can get your market to message right by building a bridge between the two. If you do not get it right, your message gets lost and no one sees it. Nobody is there for your content and you end up with no sales. But if you get the market and the message right, there is clarity. Once they have it, your message becomes music to their ears and deals end up getting done.

The 3 principles that you need to know:

1. They need to feel understood. You have walked in their shoes or understand what it’s like.
2. They need to see a path. That you can take them from point A to point B.
3. Transformation drives value. Articulate the transformation that they get.

The Market/Message Bridge

This framework allows you to articulate the value, transformation, messaging, and empathy. It’s about (1) being able to articulate the frustration, (2) giving them hope and (3) speak to their aspirations.

There are 6 levels or hot buttons to this process:

1. Emotion: What are they feeling? Articulate their frustrations, fears, anger, angst, and anxiety at the base level.
2. Existence: It’s their current reality. What is really going on? Appeal to their struggles.
3. Empathy: Understanding them from their position. What did you do when you were in their place?
4. Evidence: They need to see the solution in you. Move them from frustration to hope.
5. Envision: It’s about giving them a foretelling of the future. Say how you figured it out.
6. Evolution: Attach to the desires. What are they feeling now and what new feelings come to light?

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on the