How to ensure that your B2B SaaS demos don't suck

Click on “Ask for a Demo’.

It’s the CTA on every B2B SaaS website.

But what happens after the click?

How do companies educate, and delight prospects?

In many ways, the demo is almost taken for granted within the marketing process.

Marketers are focused on messaging, value propositions and content to attract and engage.

The demo belongs to sales.

But that’s the wrong approach.

The demo should be a coordinated effort between sales and marketing.

A demo is a golden opportunity to encourage, inspire and showcase your product in the right way.

If marketing isn’t involved in this crucial process, that’s a mistake.