E69: The business model behind BuyNowPayLater

ShopBack has announced the shutdown of PayLater, its Buy Now Pay Later (BNPL) scheme, marking the latest withdrawal from the BNPL scene in Singapore.   Unlike traditional credit card models, BNPL allows consumers to split payments over time, offering convenience and flexibility at the point of sale. However, the road to success is not easy - BNPL players, particularly independent ones, encounter various challenges ranging from high customer acquisition costs to merchant acceptance and regulatory hurdles.   Join us in this latest episode as we explore: The complexities of the BNPL landscape; The struggles of BNPL services in the region, from regulations to consumer behavior; Key success factors for BNPL to thrive, particularly in Southeast Asia; Differences between standalone BNPL apps and integrated platforms; Future prospects of BNPL in the region.   Featured materials:  Buy Now Pay Later in Southeast Asia – “you either die a hero or live long enough to become the villain”, TheLowDown pace | Buy now, pay later (and later)