“Marketing touches every part of the business. Marketing is…equally as important to sales organizations as ‘sales’ itself.”

Justin Mink has spent a career in leadership and founder roles at companies that have grown from 0-1000s of employees, raised millions of dollars in capital, and that have been valued at over $1B. In 2007 he moved to Dallas from the Washington, D.C. area to launch the Franchise Division at digital marketing firm ReachLocal, helping take the company public while pioneering digital marketing best practices for franchise brands.

Today, as a Professional Entrepreneurial Operating System (EOS) Implementer, he helps entrepreneurs and leadership teams solve root problems and lead more effectively through a simple set of proven, practical tools. He lives near White Rock Lake with his wife, Kate, son, Jude, and a very old and well-fed dog named Titan.

Questions and topics we covered include:

• What is the Entrepreneurial Operating System (EOS)?
• The difference between a Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO)
• What you need to know as a marketer to eventually become a CRO
• What it takes to be an internal leader (an intraprenuer) at a company
• The definition of a leader that nobody wants to follow and the signs that you’re working for a bad leader
• How does a degrading company culture change performance over time?
• What should marketing candidates be doing to impress recruiters and hiring managers?

And more!

You can connect with Justin here: https://www.linkedin.com/in/justinmink/

You can also connect with me on LinkedIn: https://www.linkedin.com/in/kennysoto/

You learn more about Justin’s services here: https://www.eosworldwide.com/justin-mink

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