Filmmaker and vlogger Matti Haapoja discusses Apple's WWDC 2020 updates, scaling up and down productions for YouTube and client work, Apple's transition to ARM processors, balancing work and creativity, Final Cut vs. Premiere editing software comparison, excitement for the next chapter in their career, perspectives on photography and filmmaking as art, and excitement about the LG OLED TV's picture quality and colors.
YouTube offers freedom and creative control, along with the need for multiple income streams.
Smartphone cameras have improved significantly for filmmaking, with better dynamic range and stabilization.
Creating personally fulfilling content should be prioritized over views and trends.
Deep dives
Transitioning from Client Work to YouTube
The speaker discusses their transition from client work as a filmmaker to focusing on YouTube. They emphasize the desire for freedom and creative control that YouTube offers, as well as the importance of having multiple income streams for sustainability.
The Power of Smartphone Filmmaking
The speaker highlights the increasing quality and versatility of smartphone cameras, particularly for filmmaking. They discuss the advantages of using smartphones for vlogging and how software advancements have greatly improved the dynamic range and stabilization capabilities of smartphone footage.
Balancing Personal Content and Viral Potential
The speaker shares their approach to creating content that is personally fulfilling while also considering the potential for viral success. They emphasize the importance of focusing on content that aligns with their passions and not solely chasing views or trends.
Adapting to Changes in YouTube and Audience Engagement
The speaker discusses the shifting dynamics of YouTube, including changes in algorithms and audience preferences. They reflect on the importance of staying true to one's own creative vision and not letting external factors dictate their content strategy.
The Appeal of Vlog Style Content
The speaker discusses the decline of vlogging and the desire for daily vlog content that can inspire and uplift viewers. They miss the feeling of watching vlogs like Casey Neistat's and being motivated by them. The speaker mentions the appeal of vlog channels that provide behind-the-scenes glimpses into the lives of creators, such as Potato Jet's vlog channel. They also mention the popularity of channels like David Dobrik's, where the focus is on human interactions and relationships. The speaker highlights the importance of human connection and the relatability of vlog-style content.
Transitioning Between Editing Machines
The speaker discusses their experience with editing machines and their preference for a more fluid and adaptable workflow. They mention using an iMac and a MacBook for editing, with the MacBook allowing them to work on-the-go and not be constrained by their channel. They also mention owning a Mac Pro, which they intended to use for filmmaking projects but couldn't due to the COVID-19 pandemic. The speaker shares their recent decision to let go of their editor, indicating a shift in their approach. They mention experimenting with Final Cut and Premiere and their preference for Premiere due to familiarity and muscle memory.