The Amy Porterfield Show
It’s Not Just You: Why Online Business Feels Different Right Now
Apr 29, 2025
Jenna Kutcher, a marketing expert and dear friend of Amy Porterfield, dives into the shifting landscape of online business with Amy. They discuss the challenges of changing buyer behavior and dwindling engagement on platforms like webinars and social media. Jenna shares insights on adapting marketing strategies, leveraging platforms like Pinterest, and finding new ways to connect with audiences. They emphasize the importance of personal touch in an age increasingly influenced by AI, reminding listeners that evolution opens doors to smarter, more profitable strategies.
53:02
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketing remains effective but requires adaptation to new buyer behaviors and personalized strategies for engagement.
- Understanding the differences between organic and paid leads is vital for adjusting marketing tactics and improving campaign effectiveness.
Deep dives
Shifts in Marketing Strategies
Marketing strategies are evolving as audience engagement is changing, requiring marketers to adapt more rapidly than before. The current landscape reveals a perception that traditional methods like email marketing and webinars are becoming ineffective, but the reality is that these methods can still deliver results if approached differently. Embracing a mindset that focuses on opportunities can help marketers pivot and capitalize on these shifts instead of lamenting past successes. By exploring new tactics and remaining agile, marketers can better connect with their evolving audience and uncover new opportunities.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
