It’s Not Just You: Why Online Business Feels Different Right Now

72 snips

Apr 29, 2025

Jenna Kutcher, a marketing expert and dear friend of Amy Porterfield, dives into the shifting landscape of online business with Amy. They discuss the challenges of changing buyer behavior and dwindling engagement on platforms like webinars and social media. Jenna shares insights on adapting marketing strategies, leveraging platforms like Pinterest, and finding new ways to connect with audiences. They emphasize the importance of personal touch in an age increasingly influenced by AI, reminding listeners that evolution opens doors to smarter, more profitable strategies.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Marketing Evolution Insight

Marketing still works but requires evolution in strategy and messaging.
Buyer behavior shifts mandate smarter, more personalized marketing approaches.

ADVICE

Hybrid Paid and Organic Ads

Run ads to warm audiences to increase impact and engagement.
Diversify ad platforms beyond Facebook and Instagram, like Pinterest, for better cost efficiency.

ADVICE

Refresh Avatars and Messaging

Regularly review and update your audience avatars and messaging.
Clear, aligned messaging improves lead generation and better connects with both warm and cold audiences.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

What This Season of Change Makes Possible for You and Your Business

The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before.

In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s really happening in the world of digital marketing—from shrinking webinar show-up rates to why cold audiences are harder to convert (and what to do about it). We’re getting honest about the changes we’re seeing in our own launches and sharing the mindset and marketing pivots that are helping us stay ahead.

If you’ve been wondering why your organic reach is dropping, if paid ads are even worth it, or whether evergreen funnels still convert, you’ll find answers here, plus clear steps to refine your strategies without burning out.

Whether you’re adjusting to new buyer behavior, exploring alternative ad platforms like Pinterest, or figuring out how to build trust in the age of AI, this episode gives you the clarity you need to stay confident in your business.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Marketing Isn't Broken—But It Is Different

Email, webinars, and evergreen funnels still work…if you evolve with them. Buyer behavior has changed, and that shift calls for smarter strategies, better messaging, and more personalized touchpoints.

2️⃣ Your Audience Is Evolving—Are You?

Cold audiences need clarity fast, and warm audiences need to feel reconnected. Revisit your avatars, refresh your messaging, and don’t assume your audience is the same as last year.

3️⃣ It's Time to Lead with Agility, Not Just Automation

Lower show-up rates and smaller cart close days aren’t signs of failure—they're signals to show up earlier, sell with clarity, and build trust over time. Strategic pivots (like offering payment plans sooner or trying Pinterest ads) can turn dips into breakthroughs.

RESOURCES MENTIONED IN THIS EPISODE:

Join Jenna's free Pinterest masterclass, "Create Once, Traffic for Months: My 1-Hr Pinterest Strategy to 120X Your Content's Life" - you don't want to miss it! Click here for details.

Try BombBomb for Personalized Video Outreach — bombbomb.com

Check out payment plan options — afterpay.com and klarna.com

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!