Real World Behavioural Science 31. Leigh Caldwell, Founder of the Irrational Agency
A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…
This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.
- The power of stories in gathering rich insight
- Why it’s essential to have rigour behind storytelling research methodologies
- Why the story you tell and meaning you create impacts product value`
- The importance of bringing creativity into research and insight
- System three thinking and helping people to “time travel”
Listen on whatever platform you choose:
👉 SPOTIFY: https://lnkd.in/dEZjzdg
👉 GOOGLE: https://lnkd.in/e-E27yXc
👉 APPLE: https://lnkd.in/dTGB2Ge
👉 BUZZSPROUT: https://lnkd.in/eagdzh6a
As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN).
You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/