In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Caroline Salis, Community Manager at ZoomInfo.

Caroline Salis begins the episode by sharing a bit about her background and what ZoomInfo does. To dive into the conversation around community at ZoomInfo, she shares the behind-the-scenes knowledge of what started the conversation about building a community - both internal employee advocacy and customer ones.   

As a multi-product company serving different audiences, Caroline discussed the research conducted to inform the strategy behind building a single community for their customers. Proceeding with their plans to launch a customer community, ZoomInfo decided to launch it as a LinkedIn Group, so Caroline shares the why behind that choice.   

As their community continues to grow, she’ll develop new ways for members to engage with each other by listening to them. With the community being live for approximately 6 months now, Caroline focuses on qualitative metrics versus quantitative ones.   

Next, she shares the lessons she’s learned while building the 2 communities at ZoomInfo, along with learnings from connecting with other community professionals.   

To close out the episode, Caroline shares her 3 Community trends in the B2B SaaS space that she’s watching for in 2022.

Follow Caroline on Twitter.

Follow ZoomInfo on LinkedIn and Twitter.