John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dan Trink

(2:20) CrossFit dreams and career paths

(8:33) How Dan got his start in the industry

(11:10) Hiring good people and staff treatment

(16:24) Challenges of creating career stability

(21:23) Do gym owners need to be present in the gym?

(25:42) Training, packaging & pricing at The Fort NYC

(27:59) Discussing 2-week paid trials

(29:53) The sales process and nurturing strategies

(35:33) Setting client goals & building community

(40:47) Opening The Fort flagship location

(43:16) Buildout and rent costs in NYC

(51:12) Small group personal training design & philosophy

(1:00:22) Creating content for social media

(1:05:38) Using paid ads & expanding business with paid traffic

(1:10:09) What's next for The Fort?

(1:12:54) Where to go if you want to find Dan

Talking Tigers Podcast

S4 Ep671: This Week in Auburn Athletics 9/25/24

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