Swamp Notes: Is mainstream media old news for Harris and Trump?
Aug 31, 2024
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Peter Spiegel, the US managing editor for the Financial Times, and Christopher Grimes, the LA bureau chief, dive deep into media dynamics surrounding Kamala Harris and Donald Trump. They discuss how both are skeptical of mainstream press but take different communication approaches. The conversation highlights the generational gap in media consumption, with traditional outlets struggling to connect with younger audiences. They further explore the decline of local journalism and its implications for democracy, stirring in humor with stories about NASA astronauts and political divides.
Kamala Harris and Donald Trump both exhibit skepticism towards mainstream media, but in contrasting ways that reflect their communication strategies.
The shift towards niche media channels has created a fragmented landscape, impacting voter engagement and the overall health of democratic discourse.
Deep dives
Communication Strategies in the 2024 Election
The role of communication technology in political campaigns is highlighted, focusing on how candidates like Donald Trump and Kamala Harris are leveraging modern platforms to reach voters. Historically, politicians have adapted to emerging media, from Franklin Roosevelt's use of radio to Trump's mastery of Twitter. Currently, Harris is exploring social media channels to engage younger voters, who often feel disconnected from traditional political narratives. However, the challenge remains that young people's engagement does not always translate into voter turnout, highlighting a potential gap in campaign strategies.
Media Relationship Dynamics
There is a significant discussion about the relationship candidates maintain with the media while navigating their public perception. Harris's late engagement with traditional media raises questions about her communication strategy, especially as she gains momentum as a new candidate. Political analysts note that bypassing conventional media can have detrimental effects on a candidate's credibility and visibility, as seen in past elections. The importance of fostering relationships with the press is emphasized, as candidates who do so often receive more favorable coverage and support from the media.
Impact of Niche Media on Democracy
The current political landscape reflects a shift towards niche media platforms that cater to specific ideological audiences, raising concerns about the ramifications for democratic discourse. Candidates like Trump effectively utilize these alternative channels to disseminate their messages, which can perpetuate polarization among voters. The conversation suggests that while mass media has diminished in influence, it has created a fragmented media environment that may have implications for informed civic engagement. This fragmentation presents challenges for public discourse, as individuals may increasingly rely on sources that reinforce their beliefs rather than challenge them.
Kamala Harris and Donald Trump have different approaches to the media: Trump talks a lot, and Harris talks a little. But the candidates share one thing in common: they’re both sceptical of mainstream outlets. The FT’s US managing editor, Peter Spiegel, and Los Angeles bureau chief, Christopher Grimes, join this week’s Swamp Notes to explain why.
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Swamp Notes is produced by Ethan Plotkin, Sonja Hutson, Lauren Fedor and Marc Filippino. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. Special thanks to Pierre Nicholson.