450: The process that makes Thrive Market thrive – with Jonas Klink

Jonas Klink, Vice President of Product Management & UX Design at Thrive Market, discusses the mission-driven product process. Thrive Market aims to make healthy and sustainable living easy and affordable. They curate a selection of high-quality, non-GMO, and organic products. Klink shares the importance of aligning the organizational mission with product vision and using OKRs to measure progress. He also emphasizes continuous learning and agile thinking in product management.