Establishing a Measurable Mission and Vision

The Vice President of Product Management and UX Design at Thrive Market, Eunice Klink, emphasizes the importance of having a mission and vision that are measurable and aligned with the company's goals. By breaking down the organization's mission into specific and measurable objectives, such as making healthy and sustainable living affordable and accessible to all, the team can align their efforts towards achieving those goals. This approach allows for a clear understanding of what needs to be accomplished and how progress can be measured.