Full-Funnel B2B Marketing Show Episode 43. Stand out in the sea of sameness: 5 essential competencies for marketers with Stacey And Simon
Feb 3, 2021
26:02
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How can marketers help their companies stand out in the sea of sameness?
“We discovered that everyone is telling a similar story. They’re using the same words, the same product descriptions, the same jargon, the same ‘Why us?’ story…”
These are results of the research that Stacey Danheiser and Dr. Simon Kelly performed for their new book: “Stand out marketing: How to differentiate your organisation a sea of sameness”.
When every company sounds the same, customers end up confused about why to choose your product / solution over another and they often just choose the cheapest option.
Instead of tackling this root problem, companies just keep doing more… More advertising, more social media, more content, more cold calls...
But how can marketers help their companies overcome this? It turns out, ‘copycat marketing’ is completely avoidable.
Tune in to learn about the 5 key competencies that you and your team need to develop in order to help your organization stand out, add more value to customers and uplevel your career.
Learn more about their book at:
https://www.shakemktg.com/standoutmarketing
Connect to Stacey And Simon on LinkedIn:
https://www.linkedin.com/in/staceydanheiser/
https://www.linkedin.com/in/dr-simon-kelly-b858aa/
How can marketers help their companies stand out in the sea of sameness?
“We discovered that everyone is telling a similar story. They’re using the same words, the same product descriptions, the same jargon, the same ‘Why us?’ story…”
These are results of the research that Stacey Danheiser and Dr. Simon Kelly performed for their new book: “Stand out marketing: How to differentiate your organisation a sea of sameness”.
When every company sounds the same, customers end up confused about why to choose your product / solution over another and they often just choose the cheapest option.
Instead of tackling this root problem, companies just keep doing more… More advertising, more social media, more content, more cold calls...
But how can marketers help their companies overcome this? It turns out, ‘copycat marketing’ is completely avoidable.
Tune in to learn about the 5 key competencies that you and your team need to develop in order to help your organization stand out, add more value to customers and uplevel your career.
Learn more about their book at:
https://www.shakemktg.com/standoutmarketing
Connect to Stacey And Simon on LinkedIn:
https://www.linkedin.com/in/staceydanheiser/
https://www.linkedin.com/in/dr-simon-kelly-b858aa/