How to Find, Nurture, and Grow Your Audience

E12: The creator economy has exploded. It's more important than ever to build an audience. I've built a simple 5 step framework to help you find, nurture, and grow your audience. By the end of this episode, you will know how to build your audience AND grow a loyal following through engaging content. I'll break down what type of content you need to post for which segment of your audience.

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TOPICS:
Find Your Voice (1:31)
Find your own unique voice. You don't wanna be just another creator in a sea of content creators. This is not how you'll be able to build an engaging audience. Why should anyone listen to you? Do you have an important message for your audience?

Identify Communities (5:47)
Go where your audience is. Communities can be found anywhere from in-person meetups to online forums to Twitter groups. Identify and go where your future audience hangs out.

Deliver Value to Communities (7:01)
Add value to each community. Establish your authority in that community.  Once you've established your reputation within that niche, you can start broadening your area of expertise.

Content Structure (14:09)
Your content should have an enticing hook, which is your beginning. Next, we have the main body of your content. Don't forget to keep your content interesting by using metaphors and telling stories. Humans are wired to remember stories. Finally, we have the end. This is where you summarize the main points of your content in an easily digestible way so that your audience can quickly sum up your content in a few words. You should also have a call to action for your audience.

Content Breadth vs. Depth (16:22)
A broad type of content is something that's relatable to more people. This increases your potential reach and variety. Showcase your creativity and knowledge with content that goes deep.  As part of your content strategy, you need both broad content and specific content. Broad content for relatability across a wider audience, specific content for building authority within your current audience.

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LINKS:

Episode 1 - How to Turn Your Passion Into a Business
Episode 2 - How to Achieve Success in the Face of Adversity

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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