GTM Strategist Podcast
Adam Robinson: Founder-Led Growth on LinkedIn
Jun 27, 2024
Adam Robinson, CEO of Retention.com and RB2B, shares his journey from 0 to 80k LinkedIn followers in just 18 months. He emphasizes the power of organic growth strategies for B2B businesses. The discussion includes insights on authenticity in personal branding versus metrics, as well as the importance of engaging content creation. Robinson offers practical tips for overcoming content creation hesitations and highlights the evolving landscape of outbound sales, stressing the need for a personal touch amidst rising automation.
54:04
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Quick takeaways
- Adam Robinson highlights that consistent content creation on LinkedIn, paired with authentic engagement, is crucial for B2B visibility and follower growth.
- He emphasizes addressing common objections to content creation by collaborating with ghostwriters, fostering patience and practice in effective communication.
Deep dives
Leveraging LinkedIn for Growth
LinkedIn serves as a critical platform for B2B solutions and content creation. A notable example is the rapid audience growth achieved by Adam Robinson, CEO of Retention.com, who amassed 80,000 followers in 18 months. His company, AirB2B, launched successfully and hit over $60,000 in annual recurring revenue within 12 weeks, purely through organic growth. This indicates that with strategic use of LinkedIn, founders can significantly enhance their visibility and engagement, attracting both customers and industry connections.
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