AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
GTM Strategist Podcast
Adam Robinson: Founder-Led Growth on LinkedIn
Jun 27, 2024
Adam Robinson, CEO of Retention.com and RB2B, shares his journey from 0 to 80k LinkedIn followers in just 18 months. He emphasizes the power of organic growth strategies for B2B businesses. The discussion includes insights on authenticity in personal branding versus metrics, as well as the importance of engaging content creation. Robinson offers practical tips for overcoming content creation hesitations and highlights the evolving landscape of outbound sales, stressing the need for a personal touch amidst rising automation.
54:04
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Adam Robinson highlights that consistent content creation on LinkedIn, paired with authentic engagement, is crucial for B2B visibility and follower growth.
- He emphasizes addressing common objections to content creation by collaborating with ghostwriters, fostering patience and practice in effective communication.
Deep dives
Leveraging LinkedIn for Growth
LinkedIn serves as a critical platform for B2B solutions and content creation. A notable example is the rapid audience growth achieved by Adam Robinson, CEO of Retention.com, who amassed 80,000 followers in 18 months. His company, AirB2B, launched successfully and hit over $60,000 in annual recurring revenue within 12 weeks, purely through organic growth. This indicates that with strategic use of LinkedIn, founders can significantly enhance their visibility and engagement, attracting both customers and industry connections.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode