GTM Strategist Podcast Adam Robinson: Founder-Led Growth on LinkedIn
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Jun 27, 2024 Adam Robinson, CEO of Retention.com and RB2B, shares his journey from 0 to 80k LinkedIn followers in just 18 months. He emphasizes the power of organic growth strategies for B2B businesses. The discussion includes insights on authenticity in personal branding versus metrics, as well as the importance of engaging content creation. Robinson offers practical tips for overcoming content creation hesitations and highlights the evolving landscape of outbound sales, stressing the need for a personal touch amidst rising automation.
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Overcoming Writer's Block
- If you don't know what to write about, hire a ghostwriter.
- Observe their writing process and learn how to create engaging content.
Finding Good Content
- Don't assume all LinkedIn content is bad; seek quality creators in your niche.
- Avoid generic high-follower accounts; prioritize authentic voices.
Authenticity Over Metrics
- Adam Robinson prioritizes authentic connection over measurable metrics.
- He believes this builds stronger relationships and brand loyalty.