159. Why You Should Be Building an Online Course as a Coach (And How!)
Oct 24, 2023
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Coach Ajit shares insights on leveraging online courses to fill your coaching pipeline, focusing on trust-building with clients, understanding the problems you solve as a coach, and using online programs to attract and engage clients effectively. Learn how to stop chasing clients every month and take your coaching business to the next level
Online courses build trust with potential clients by delivering value consistently.
Successful coaches use online courses to nurture relationships and sustain a pipeline of prospective clients.
Deep dives
Building Trust Through Online Programs
Online courses serve as a tool for coaches to establish trust with potential clients. The primary purpose of these programs is not just to generate passive income but to nurture trust between the coach and the client. By consistently delivering value through online courses, coaches can build trust and credibility, essential for clients to entrust them with their business or personal goals.
Establishing and Maintaining a Prospect List
Successful coaches maintain a prospect list to anticipate future client needs and engagements. Online courses provide an opportunity to initiate and sustain a pipeline of prospective clients. By offering online programs that intrigue clients and address their challenges, coaches can nurture relationships and gradually build trust, paving the way for future coaching engagements.
Creating Online Programs Strategically
When considering the development of online programs, coaches should focus on aligning the purpose, client results, and overall business strategy. Understanding the purpose of the program in serving the client's needs is crucial. By offering solutions that address specific client problems and integrating programs seamlessly into the business model, coaches can effectively enhance client engagement and trust.
Strategic Approach to Online Program Development
Coaches should strategically develop online programs that align with their capacity and client's needs. Thoughts on capacity versus capability are fundamental, emphasizing the importance of balancing workload with desired outcomes. Additionally, prioritizing client success by ensuring they achieve more than expected from the program enhances client satisfaction and trust in the coach's offerings.
If your calendar is packed with prospecting calls but you don’t have a fully booked coaching practice, you’re probably working hard, but not smart.
Here’s the simple way to leverage online courses to do your prospecting for you.
In this episode, you will learn the exact framework that Coach Ajit used to build a thriving online ecosystem with a client pipeline that allowed him to stop chasing clients every month. If you want to take your coaching business to the next level, this episode is for you.
Expect to learn::
How coaches should be using online courses
The #1 factor that builds trust with your future clients.
Why online courses are a pivotal piece of your ecosystem.
The framework to get started building your online course today.
Understanding what problem you solve as a business coach.
Thank you so much for checking out this episode of Master Coaching with Ajit. If you enjoyed this episode, please leave us a rating and review on your favorite podcast app, and don’t forget to subscribe to enjoy every new episode, every single week.
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