How Twitch diversified their community 👾 Erin Wayne (@Aureylian), Head of Community Marketing at Twitch

Today we’re talking to Erin Wayne, or @Aureylian as she’s known on the internet. 

Six years ago, Erin was brought on as the first pure community hire at Twitch, a company that we cite often and respect for how transparent and collaborative they are with their community. 

If you know Twitch, you’re likely obsessed with it. The statistics are bonkers. More than a million people are on the site at any given moment! 

But if you don’t know Twitch, here’s the deal: Twitch is a platform that allows people to stream their lives. Twitch started as a place where people played video games while other enthusiasts watched along, but today has evolved to much more and Erin has been a part of broadening our perception of what we go to Twitch for. 

We’ll dig into the story of how Erin came to work at twitch, her early efforts there, and two remarkable community programs she’s led: Twitch ambassadors and meetups. 

You can find Erin on Twitch and Twitter @Aureylian.

Grab your copy of GET TOGETHER—our handbook on community-building 🔥: bit.ly/gettogetherbook