Amy Price is a coach and coach developer in football. She works for the English Football Association and Premier League side Fulham. She is also well know for her work around video game design and how it could be an effective tool when coaching.

Show notes:

1:30 - Amy discusses her current roles within F.A and at Fulham FC.

3:30 - The environment of at Fulham encouraging individualisation.

4:45 - The identity of Fulham maximising an individuals potential.

7:30 - The importance of understanding where the athletes have come through to support them in the future

8:35 - Strategies to understand how the athlete has been coaches previously

10:30 - Key challenges of working within the Professional game

18:30 - The difference between gamification and video game design

26:30 - Application tips of video game design and the importance of missions

32:00 - How would Amy liked to be described in 3 words and why?

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Amy Price - Video game design in a sports coaching