The Unofficial Shopify Podcast Jamil Bhuya: Why Store Owners Can't See Conversion Killers
Sep 23, 2025
Join Jamil Bhuya, Co-founder of Other Half Studio and a seasoned expert in scaling diverse businesses. He shares insights on spotting hidden conversion killers that often elude store owners. Jamil emphasizes the importance of fresh perspectives in understanding customer needs and highlights how common issues, like poor social proof and navigation problems, hinder sales. He also discusses the limitations of AI in creative processes and offers practical strategies for enhancing user experience and optimizing conversions.
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Transcript
Episode notes
From Burgers To Beauty To Agency
- Jamil and his wife built Yellow Beauty and scaled it into retail and international deals before she rejoined design roles.
- Their combined paths from restaurants to DTC and design led them to found Other Half Studio as a complementary agency.
How Their Partnership Shaped The Agency
- The agency started as a natural fusion of complementary skills: Jamil sells and builds relationships while his wife leads design.
- Their prior struggles taught them to prefer flexibility and control over the unpredictability of DTC operations.
Agency Seasonality Mirrors School Calendars
- Agency cash flow follows B2B seasonality tied to vacations and school calendars, not retail summer peaks.
- Expect feast-or-famine deal flow and plan staffing and pipeline accordingly.