TKS: The Karnjanaprakorn Show

#18: Yong-Soo Chung — Building a Personal Holding Company

Feb 20, 2024

Serial entrepreneur Yong-Soo Chung shares his journey of bootstrapping a business to $20m in 8 years. They discuss Personal Holding Companies, aligning personal and business interests, trends like AI, and developing healthy habits. Learn about building a personal brand, audience, and the importance of authenticity. Exciting topics include AI, longevity, and niche internet applications. Discover the significance of niches, personal habits, and building a Personal Holding Company.

24:28

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Episode guests

Yong-Soo Chung

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Quick takeaways

Building lifestyle businesses around personal interests offers a balanced and fulfilling lifestyle.

Building a personal brand is crucial for establishing trust and connections with an audience.

Deep dives

Building Lifestyle Businesses Around Personal Interests

The podcast episode explores the idea of building lifestyle businesses centered around personal interests and hobbies. With advancements in technology and the availability of no-code tools, individuals can now pursue multiple passions and turn them into profitable businesses. The focus is on building businesses that align with one's authentic self and allow for a balanced and fulfilling lifestyle. This approach challenges the traditional startup mindset of finding a problem to solve and instead encourages individuals to build businesses around their own interests and passions.

Authenticity Drives Business Creation

00:20

Building an audience before business ideas

00:29

Synthesizing habits for progress

00:32

Introduction

3min

Shifting Towards Lifestyle Businesses and Personal Holding Companies

3min

Building a Personal Brand and Audience

8min

Exciting Trends in AI, Longevity, and Niche Internet Applications

4min

Exploring Niches, Personal Operating System, and Building a Personal Holding Company

7min

In this episode, we discuss Personal Holding Companies (PHCs) that center on your personal interests, passions, and lifestyle. Yong-Soo shares his experiences and provides practical advice on how anyone can take a similar path. We also cover trends like AI and the development of healthy habits. The main takeaway from this discussion is that aligning your personal and business interests is very possible.

GUEST

Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m in over 8 years.

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CHAPTERS

00:00 - Intro 01:25 - PHC Philosophy 03:13 - New Playbook 05:43 - Audience Building 13:53 - Trends 18:19 - Habits

PODCAST

The Karnjanaprakorn Show is a journey into living a fulfilling life across all areas. I'm known to many as the founder of Skillshare or Otis. As I approached my 40th birthday, I experienced a mid-life transition and took a year-long sabbatical. This period led me to reassess my priorities. I realized that aspects I once valued — success, status, wealth — weren't as fulfilling and were detracting from other areas of my life, such as health and relationships. This insight prompted me to explore my passions and interests beyond work, including running, philosophy, and exploring the unknown, whether in the form of new ideas, people, or experiences. I look for novel ideas and share them through this podcast so join me on this journey!

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