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Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School.
Discussed in this Episode:
Highlights:
3:22 - John's experience with improv comedy and how it applies to business.
9:45 - Is an MBA still relevant for today's fast-changing market?
13:44 - The new age of customer success and rising importance of AI.
18:49 - Balancing proactive and reactive strategies to serve 200,000+ HubSpot customers.
24:25 - The shift from "clicks to conversations" in content marketing.
34:29 - The power of working with people you like and Jon's HBS reunion story.
42:09 - Structuring customer success teams for series B companies.
48:15 - One thing revenue leaders believe to be true that Jon thinks is bull$***: obsessing over lead volume instead of lead value.
50:49 - One thing that is working for Jon in go-to-market right now: leveraging chatbots and intent data to drive conversions.
Guest Speaker Links (Jon Dick):
LinkedIn: https://www.linkedin.com/in/jondick/
Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsor:
The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.