Marketplace All-in-One

The global business of anime

Aug 19, 2025
In this insightful discussion, Egan Loo, Senior Editor of Anime News Network, sheds light on the explosive growth of the anime industry, with over half of Netflix's viewers now tuning in. He addresses the concerning conditions for animators amidst this boom and the potential impact of AI on the industry. The conversation also touches on how Korean webtoons are reshaping comics, while new anime titles soon streaming on Delta flights are highlighted. Plus, Loo shares personal experiences that capture the vibrant culture surrounding anime.
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INSIGHT

Anime Is A Broad Global Market

  • Anime is a $21 billion global industry that includes media, merchandise, concerts and events.
  • Growth comes from cross-border audiences and spending beyond streaming alone.
INSIGHT

Fans Turn Shows Into Lifestyle Economies

  • Fans treat anime as a lifestyle that includes collecting figures, attending concerts and conventions.
  • These social and collectible elements drive revenue far beyond the shows themselves.
INSIGHT

Manga Still Feeds Anime Hits

  • Manga remains the primary source for many hit anime, though original anime is rising.
  • Manga still represents about 45% of books in print and digital in Japan, showing sustained demand.
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