Let's Talk Loyalty Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall (Archive Episode) (#676)
Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and ow also available to watch on www.Loyalty.TV and listen on Let's Talk Loyalty
Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in 26 countries.
In this episode, we explore how Circle K launched a cutting-edge global concept powered by gamification, strategic partnerships, and technology – all designed to deliver on their biggest commercial goal: driving both loyal and new customers into store.
We also highlight a major accolade: Circle K Norway was named the 2023 NACS European Technology of the Year, a testament to their industry leadership.
And with many of Circle K’s senior marketers based in my hometown of Dublin, it was a pleasure to speak with MJ Tierney, Head of European Marketing at Circle K.
Tune in to hear how innovation and loyalty go hand in hand at Circle K.
This episode was recorded and previously released in 2023.
Hosted by Paula Thomas.
Show Notes:
1) Circle K
2) MJ Tierney