

MrBeast is selling his YouTube Channel
4 snips Jan 24, 2022
Dive into the intriguing idea of MrBeast selling his YouTube channel to fans. Explore how catalog value can generate ongoing income through past content. Discover the revolutionary concept of fractional ownership, empowering fans to invest in their favorite creators' future earnings. Learn about innovative ways to engage audiences in the creative process and the challenges artists face. The discussion touches on the emotional connections that ownership fosters in the digital age, drawing parallels to trends in NFTs and crypto.
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Catalog Value
- Creators accumulate catalog value, meaning their content library grows in worth over time, similar to music catalogs.
- This value is often overlooked, as creators tend to focus on new uploads rather than the compounding effect of their existing content.
Fractional Ownership
- Fractional ownership lets many people own a piece of a valuable asset, like a YouTube video's future ad revenue.
- MrBeast could sell portions of his video earnings to fans, giving them a stake in its success.
Lyra's Fractional Ownership Model
- Musician Lyra offers fractional ownership in her music, letting fans experience the feeling of owning a piece of a song's success.
- This model allows fans to directly support artists and share in their growth.