Another Tomorrow: Vanessa Makes Fashion Sustainable from the Farm to the Cloud

What if superior clothing retained re-sale value enough to justify a reach purchase, knowing you'd be able to recoup a hefty sum when you were ready to move on? We think that way about cars, why not suits? Why not indeed. Vanessa, CEO and founder of Another Tomorrow joins us to discuss how we can shift our thinking about clothes from a disposable commodity to a durable asset class. 

Another Tomorrow is built on the premise that the best products are crafted with care, intention and integrity. Their garments are sourced back to the farm, with providence clearly - and proudly- delineated through their store. In order to reveal this inherent value to the customer they've embedded trackable QR codes into select garments affording consumers the ability to look beyond the physical product into the story about who made it, how the fibers were sourced and what that means for understanding the overall environmental impact of their purchase.  

That QR code serves another purpose: it tags the garment as authentic, so at re-sale the buyer knows that their purchase is the real deal. This isn't a new concept- auction houses have long dealt in the nebulous arena of provenance with everything from first growth vintage wine to antique furniture. Vanessa and her team at Another Tomorrow have applied this philosophy to clothes, because we should care about the things we buy, where they came from, what they stand for, and how our decisions in purchasing them will impact the future. Nothing is too small; saving the planet can start with socks, it all counts.