A (Store) for the Birds

Mike O’Connor, owner of the Bird Watcher’s General Store on Cape Cod, shares his passion for birding and community. He discusses his store's whimsical Thanksgiving tradition, giving away 2,500 pounds of free potatoes to promote an alternative holiday spirit. Mike reflects on the joys of birdwatching and amusing customer interactions. He also shares the journey of transforming a birdwatching enthusiasm into a thriving business, highlighting unique marketing strategies and the store's commitment to conservation.