The UK Election: 8. What’s the media’s role in an election?
Jun 17, 2024
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Former editor of The Sun newspaper and BBC’s News Culture & Media discuss media's impact on UK elections. They explore the power of British press, broadcasting regulations, TV debates, and social media influence. Insights on changing dynamics and challenges in shaping election outcomes.
The media's influence on election outcomes is significant, shaping public opinion and setting the news agenda.
The shift from traditional to digital media platforms has resulted in a more diverse and fragmented media landscape, benefiting democracy.
Deep dives
The Influence of Media in Elections
The podcast discusses the significant role that media plays in influencing election outcomes, with insights from experienced individuals. The power of the press, exemplified by newspapers like The Sun, in shaping public opinion and setting the news agenda is highlighted. The guests emphasize how media coverage can impact the perception of political parties and leaders, illustrating the potential influence of newspapers and broadcast channels on electoral outcomes.
Evolution of Media Landscape and Democracy
The episode delves into the evolving landscape of media and its impact on democracy. It acknowledges a shift from traditional newspaper readership to digital platforms, leading to a more fragmented media environment. This fragmentation is seen as beneficial for democracy, reducing the concentrated power of newspapers and allowing for diverse sources of information. The contrast between regulated broadcast media and the more dynamic and diverse digital space signifies a changing media landscape.
Debates, Social Media, and Political Campaigns
The podcast explores the significance of TV debates in shaping political campaigns and engaging the public. Insights from hosting such debates and their impact on public perception of party leaders are discussed. Additionally, the emergence of social media platforms like TikTok in election campaigning is examined, highlighting the challenges and opportunities they present for political parties in reaching and engaging with voters through innovative and shareable content.
Understand the UK Election is a simple 10-part guide to everything that is going on in the election, with Adam Fleming.
In this episode, from the front pages of the press to the televised debates; why does what the media says matter and how has social media changed things?
This episode was hosted Adam Fleming, from Newscast and AntiSocial, with David Yelland, former editor of The Sun newspaper and host of Radio 4’s When it hits the fan podcast, and Katie Razzall, the BBC’s News Culture & Media Editor and host of The Media Show also on Radio 4. Also featuring broadcaster and host of many election debates, David Dimbleby.
Producers: Alix Pickles and Alex Lewis
Production Manager: Janet Staples
Editor: Sam Bonham
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