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Understand

The UK Election: 8. What’s the media’s role in an election?

Jun 17, 2024
Former editor of The Sun newspaper and BBC’s News Culture & Media discuss media's impact on UK elections. They explore the power of British press, broadcasting regulations, TV debates, and social media influence. Insights on changing dynamics and challenges in shaping election outcomes.
13:53

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Quick takeaways

  • The media's influence on election outcomes is significant, shaping public opinion and setting the news agenda.
  • The shift from traditional to digital media platforms has resulted in a more diverse and fragmented media landscape, benefiting democracy.

Deep dives

The Influence of Media in Elections

The podcast discusses the significant role that media plays in influencing election outcomes, with insights from experienced individuals. The power of the press, exemplified by newspapers like The Sun, in shaping public opinion and setting the news agenda is highlighted. The guests emphasize how media coverage can impact the perception of political parties and leaders, illustrating the potential influence of newspapers and broadcast channels on electoral outcomes.

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