Guenther Steiner on F1 in the States, Being a Team Principal, and Starring in ‘DTS’
Mar 27, 2024
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Former team principal and Netflix star Guenther Steiner discusses his new role as ambassador for the Miami Grand Prix and Formula 1's American audience. They talk about his 'Drive to Survive' stardom, friendships on the grid, approach as team principal, and end with season predictions.
Formula 1 is expanding its reach in the US through events like the Miami Grand Prix, emphasizing fan engagement and entertainment.
Being a team principal in Formula One entails high pressure decision-making and prioritizing team success over individual preferences.
Deep dives
Gunther Steiner's Involvement in Miami Grand Prix
Gunther Steiner, former Haas team principal, has taken on a new role as an ambassador for the 2024 Miami Grand Prix. With his extensive experience in Formula One, Steiner sees the Miami GP project as innovative and exciting, aiming to elevate the event to new heights. He highlights the various offerings of the Miami GP, including entertainment, racing events, and close fan engagement opportunities, making it a top-notch experience for families and fans.
Growing Formula One in the United States
Steiner discusses the growth of Formula One in the US over the years, pointing out the shift in attention towards the US audience before and after Liberty Media's involvement. He emphasizes the need for fan engagement through attending races to deepen the connection with the sport. Reflecting on his role in establishing an F1 team in the US, Steiner acknowledges the increasing interest in Formula One within the American audience and the potential for further expansion.
Challenges and Excitement in Formula One
Steiner reflects on the dynamics of being a team principal in Formula One, highlighting the intense pressure and multi-faceted responsibilities of the role. He delves into the decision-making processes during challenging situations, emphasizing the team's collective success over individual preferences. Discussing the evolving competitive landscape of Formula One, Steiner offers insights into team strategies, driver dynamics, and the need for stability and innovation to retain and attract fans.
Meg is joined by former team principal and Netflix star Guenther Steiner to discuss his new role as ambassador of the Miami Grand Prix and how Formula 1 is incorporating the American audience in the sport. Then, they hit on Steiner's ‘Drive to Survive’ stardom, talk about his friendships on the grid, his approach as team principal, and then wrap things up with quick season predictions.