The Shopify Growth Show The Ultimate DTC Playbook for Black Friday & Cyber Monday 2025 - The Shopify Growth Show (#20)
Black Friday and Cyber Monday aren’t just about slapping on a discount. In this episode, Jim Huffman breaks down the offer-led strategies and conversion playbooks top DTC brands use to turn Q4 into their most profitable months - without relying on bloated budgets or ad spend.
Originally aired as a guest appearance on the Ecwid eCommerce Show, Jim reveals the full GrowthHit playbook for building winning Black Friday/Cyber Monday campaigns.
He dives deep into offer-led growth, conversion rate hacks, retention strategies, email tricks that actually work, and how to survive the Q1 hangover. Whether you’re a scrappy DTC founder or scaling a 7-figure Shopify brand, this is your tactical guide to owning Q4 without burning out or discounting your business into the ground.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Offer-led growth: the underrated strategy for converting in Q4
- The best bundles, BOGOs, and bonus offers that increase AOV
- Tactical email patterns: “Oops” sends, internal leaks, and reminders that convert
- How to turn customers into marketers for sustainable growth
- Landing page and ad setup that avoids performance burnout
- Why Q4 success starts with one hero product
- Real examples from fashion, consumables, and niche DTC brands
If you’re planning to “wing it” this Black Friday… don’t. This episode gives you the framework to build offers, emails, and experiences that drive real growth in any year. Subscribe for more.
Resources:
The Growth Marketer's Playbook
The Shopify Growth School
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Startup Ideas by Paul Graham (#45)
Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)