
FP&A Today
My Adventures in Finance Real Estate: From Whistleblowing Fraud to Big Wins for Residents
May 28, 2024
CFO Seth Zimmerman shares his real estate career challenges - witnessing Lehman collapse, blowing the whistle on fraud. Talks about metrics in finance real estate, role at REITs, creating wealth for renters, and bringing budgeting processes. Discusses love for modeling, finding great finance staff, and accountant recruitment challenges.
39:04
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Quick takeaways
- Financial stewardship in real estate involves navigating complex challenges and upholding ethical standards.
- Unique metrics and individualized analysis are vital in finance real estate deals, emphasizing the importance of customized approaches.
Deep dives
Seth Zimmerman's Career Journey and Real Estate Innovations
Seth Zimmerman, a seasoned finance and accounting executive, discusses his career evolution from public accounting to finance leadership in the real estate sector. He highlights his role as CFO at Invest With Roots, a startup focused on impactful living experiences for residents. Through their unique 'Live In It Like You Own It' program, residents receive incentives for maintaining their living spaces. The company's innovative approach combines for-profit initiatives with enhancing residents' lives and attracting investments from both residents and accredited investors.
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