

Do As You Say – Making the promise match the experience
Jul 28, 2025
38:40
This episode is a full-on field trip as we recap our visit to the Big Face Coffee pop-up in San Francisco. The coffee was solid, the energy was high, and the whole experience sparked a bigger conversation about the promise a brand makes, pop-ups, and the fine line between vibes and substance — and what it really means to create something that’s truly connected to people, not just putting on a show.
We touch on what makes a brand experience feel consistent, and how the message you tell in one place has to hold up everywhere else. We talk about where Big Face nailed it, where it felt a little thin, and what it takes to really deliver something people can believe in.
Come hang with us — it’s a good time.
🔖 Chapters –
00:00 Getting going
00:54 An evening in SF
09:10 Big Face popup experience
13:50 Promise or vibe
17:43 What could be done
25:17 Birthdays
28:05 Our dining experience at Californios
🔗 Links –
Big Face coffee:
Instagram www.instagram.com/bigfacebrand/?hl=en
Website https://www.bigfacebrand.com/collections/coffee?srsltid=AfmBOorSU13HxmUrPUD1fpa2KEEt8CULmmWQzxc3JgYgiB8AmtdRm-dC
Californios restaurant:
https://www.californiossf.com/
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
Chris Baca’s Personal Blog: www.chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!