Is it the concept or the process that truly sets great companies apart from the rest? Borya Shakhnovich, the CEO of the workflow automation company airSlate, suggests that entrepreneurs are better served improving on an imperfect idea rather than trying to create the perfect one. Tune in to hear about the “kaizen” approach that airSlate takes toward innovation.

Tune in to learn:

• About airSlate (04:15)
• About the “kaizen” approach to building software at airSlate (19:13)
• How Borya measures success at airSlate (24:05) 
• About Borya’s leadership style (28:54) 

IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.