The Louis Theroux Podcast S2 EP5: Belle Delphine discusses selling her bathwater, dealing with stalkers and why she’s called ‘The Queen of the Simps’
Feb 20, 2024
Louis Theroux chats with Belle Delphine, an internet sensation and adult content creator, about making millions from her first adult video, being called 'The Queen of the Simps', and her ambivalence towards her career. They also delve into internet slang and complexities of online fan culture.
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Rapid Growth After A Content Shift
- Belle Delphine says switching to sexual content caused her Instagram to jump to a million followers within a month.
- She originally posted fashion and kawaii photos before deliberately going more sexual to earn money.
The Bathwater Stunt Sold Out Fast
- Belle ordered about 500–600 jars of her bath water and they sold out in one to two days.
- She treated it as a one-off stunt and chose not to mass-produce it further.
Weirdness Creates Shareability, Appearance Creates Revenue
- Belle explains her viral strategy: make shareable weirdness then monetise appearance.
- She designed shockable content to be shared while selling subscriptions for exclusive material.