How to do profit-driven marketing with Hannah Smolinski

[3:20] How to figure out which numbers are most important to pay attention to

[7:35] How to know which marketing activities are actually profitable

[12:05] Tips for doing the math and knowing how much you should be spending on marketing

[19:00] How to find out where our leads are coming from

[25:30] Putting blinders on to what the competition is doing

[27:35] Hannah’s book review

[32:10] Tips for speaking to your audience and their pain points directly