Host Neeta Bidwai breaks down how permission structures are vital in shaping public opinion and facilitating behavioral changes necessary for adopting new business models, strategies, and products. Examples include cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles. The episode explores the theory of cognitive dissonance and how it relates to permission structures, providing historical political examples and numerous business-related case studies. Practical techniques are discussed as tools for creating ethical and effective permission structures.

Highlights:

00:00 Introduction to Permission Structures

01:28 Understanding the Theory Behind Permission Structures

01:50 Political Examples of Permission Structures

03:16 Business Applications of Permission Structures

06:10 Internal Organizational Changes and Permission Structures

07:57 Techniques for Creating Ethical Permission Structures

12:27 Conclusion and Final Thoughts

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

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