52 | 🔥 How Permission Structures Shape Your Customers’ Minds — And Why Most Companies Get It WRONG 😱 (Deep Dive)

Host Neeta Bidwai breaks down how permission structures shape public opinion and drive behavioral change. The discussion covers:

• A detailed look at the science and theory behind permission structures

• The significance of permission structures in politics, including examples like criminal justice reform, health policy, marriage equality, and climate change

• Business applications such as cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles

• Techniques for creating ethical and thoughtful permission structures

• Ethical considerations for using these techniques responsibly to align with both organizational goals and customer values

The episode provides a rich toolkit supported by peer-reviewed research to help businesses and organizations implement effective and ethical permission structures.

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

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Highlights:

00:00 Introduction to Permission Structures

01:07 Understanding Permission Structures

01:50 Political Examples of Permission Structures

03:16 Business Applications of Permission Structures

07:57 Techniques for Creating Permission Structures

12:08 Ethical Considerations and Conclusion

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Referenced:

• Cognitive dissonance: https://www.jstor.org/stable/24936719 

• Robert Cialdini: https://bookshop.org/p/books/influence-the-psychology-of-persuasion-robert-b-cialdini/15467532?ean=9780062937650 

• Richard Thaler & Cass Sunstein: https://bookshop.org/p/books/nudge-the-final-edition-cass-r-sunstein/16977176?ean=9780143137009

• Criminal justice reform: https://www.nationalaffairs.com/publications/detail/conservatives-and-criminal-justice

• Cloud adoption: https://www.sciencedirect.com/science/article/abs/pii/S0378720614000391

• Subscription models: https://books.google.de/books/about/Subscribed.html?id=BWRDDwAAQBAJ&redir_esc=y

• Change management: https://www.library.hbs.edu/working-knowledge/breaking-the-code-of-change

• Framing: http://ereserve.library.utah.edu/Annual/COMM/7200/Endres/lakoff.pdf

• Incremental commitment: https://psycnet.apa.org/record/1966-10825-001

• Overton window: https://www.mackinac.org/OvertonWindow

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