Is This the End of Direct Bookings? Everything You Need to Know About Airbnb’s New Off-Platform Policy

In this episode, I’m joined by Arthur Colker, Founder of StayFi, and Philip Kennard, CEO of FutureStay, to unpack one of the most talked-about moves in short-term rental history: Airbnb’s newly sharpened Off-Platform and Fee Transparency Policy.

Depending on who you ask, it’s either a long-overdue consumer protection measure... or a strategic power grab designed to lock in lifetime guest value at all costs.

Arthur and Philip bring firsthand insights — and a healthy dose of reality — to a conversation that’s been fueled by fear, misinformation, and a whole lot of LinkedIn hot takes.

In this episode, we dive deep into:

• Why this "new" policy might actually be less revolutionary than most hosts realize — and what’s really different this time

• The two “buckets” Airbnb is focused on: protecting guests (good) and protecting their margins (more complicated)

• How vague language, selective enforcement, and the threat of guest complaints create a new dynamic hosts must navigate

• Why operators building brands off-platform shouldn't panic — but should pay attention to regulatory winds (especially in Europe)

• What might come next: services marketplaces, tighter control over payments, and the looming specter of pricing parity

• The psychological game: How vague rules might cause small operators to self-police harder than Airbnb could ever enforce

If you’re a rentalpreneur, a professional operator, or someone who’s betting their future on brand-building in the STR world, this episode is a must-listen.

We break down not just what’s happening — but what it means for the future of independent hospitality, ownership, and guest relationships in an increasingly walled-garden world.

Because as Arthur and Philip both point out: the real battle isn’t about moving one booking — it’s about who owns the guest relationship in the long run.

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.