Ian Fraser, GoGames Interactive Experiences

Jun 6, 2022

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My guest today is Ian Fraser

Ian is the Co-Founder and CEO at WEVE. Think about these sorts of team-building games, outdoor adventures, and trust-building exercises, but also in Ian’s background is in automated how do you digitize that experience? And then how do you bring in the remote teams.

In the world now companies are trying to figure out loyalty and how people stay in touch and stay valued, and it's not about money and compensation and benefit. It's about how you feel about the company.

For HR leaders, understanding that remote is okay, but you can go anywhere now and be remote, but valuing the work you do, the products you create, and the environment that you create are very important now, and companies are trying to figure that out.

While many C-Suite in the life science industry people have had to learn to communicate in a different way, it's not because their industry is dying or people can't come to work, or everybody has COVID it's because we still have a mission. So that the industry, pharmaceutical has a mission to create life-changing or life-saving products for the public or for the patient.

Ian says communication that leaders have focused on in this post-Covid world is about sharing the message, sharing the mission, staying on target while also protecting your health and protecting your family, and trying to balance everything. So the actual communication statements have been different.

In our HR practice, about 40% of our practices are with private equity, hedge funds, and those kinds of investors people. It turns out that whether it's a byproduct or whether it's just why we do this for a living, there is still really, really interesting cutting edge kind of work being done, whether it's in cell therapy or certain kinds of rare diseases or biologics that investors at various levels are funding. Their mission hasn't changed but they're very focused on their return. So they do what they need to do to keep people engaged. And, there is a great deal of money still flowing into life sciences, whether it's diagnostics because of COVID and other kinds of vaccine issues.

In summary, Ian thinks that it's a generational thing as more women and minorities move up. Some of that will become a little easier, but I think that it's a hard slog for the next 10 years in lots of different industries.

Company website: The go game

LinkedIn: Ian Fraser

Ian Fraser

Ian Fraser is the co-founder and chief executive officer of The Go Game, the leader in team-building and culture-driving games. Ian and chief technology officer, Finn Kelly, co-founded The Go Game in 2000 to bring fun to work through interactive games, events, and experiences that make employees feel connected and engaged. In 2020, The Go Game launched Go Remote which creates dynamic digital environments that enable real engagement that goes beyond the market standard video conferencing tool. As the CEO, Ian is responsible for The Go Game’s overarching business strategy and day to day profitability. He is also responsible for setting the general tone of the products and is deeply involved in the creative output. Ian also oversees the partnership and sales teams as they introduce Go Remote to the marketplace securing clients such as Google, LinkedIn, Spotify, and Amazon.

Ian's Website