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Street Art pioneer FUTURA started painting his name on walls as a coping mechanism to deal with his struggle around identity. But as he turned a signature into a brand he quickly realized that it could also be a business. And that's where things got interesting. From Lower East Side galleries to t-shirts and toys to collaborations with nearly every blue chip brand you can name, over the last 40 years FUTURA has redefined what it means to be a pop artist. Grab a pen and paper, relax and take notes.

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CREDITS

Noah Callahan-Bever, Creator & Host, Idea Generation

Starring: Futura

Executive Producer: Helena Ox

Producer: Insanul Ahmed & Adam Fleischer

Lead Editor: Sarathi Garimella

Asst. Editor: Sam Anderson

Goals Are Overrated, Use These Instead | Ep #123