Side Hustle School
#2834 - Failure Friday: The Challenges of Helping Smokers Switch to Vaping
Oct 4, 2024
This week features a tech employee who ventured into helping smokers switch to vaping. He candidly shares his struggles in attracting clients and the challenges of marketing intangible services. The discussion highlights the importance of market understanding and the need for validation when selling ideas. Learn about the lessons from his journey, including financial planning for families and a unique product aimed at helping parents invest in their children's futures.
06:10
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Quick takeaways
- The entrepreneur's attempt to assist smokers in transitioning to vaping failed due to a lack of client willingness to pay and widespread skepticism about vaping.
- This experience highlighted the critical need for thorough market validation and understanding customer needs before launching any business venture.
Deep dives
The Challenges of Transitioning Smokers to Vaping
A tech employee attempted to create a side business aimed at helping smokers transition to vaping. While the initial idea appeared promising, he faced significant challenges in convincing potential clients to pay for his services. Many smokers were skeptical of vaping, perceived the transition as unnecessary, or had already tried vaping without guidance. This situation highlighted the difficulty of selling an idea, which proved to be more complex than merely selling a product, requiring extensive education and persuasion.
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