Sharp Tech with Ben Thompson

(Preview) All About AI Companions: Personalization Upsides, Dystopian Downsides, AI Therapy, Advertising Tension, and Lots More

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Apr 28, 2025
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INSIGHT

LLM Quality Degrades Over Time

  • Large language models (LLMs) tend to degrade in quality over time due to optimization for cost efficiency.
  • This is similar to mp3 compression, where reduced data rates cause loss in output quality and diversity.
INSIGHT

Advertising Threatens AI Trust

  • Advertising conflicts with high-trust AI companions because it risks distorting the AI's advice toward economic incentives.
  • Trust in AI erodes if users suspect answers prioritize ads over their best interests, unlike typical social media ads.
INSIGHT

Trust Key to AI Companion Success

  • Maintaining user trust is a major challenge deterring AI companies like OpenAI from ads.
  • Trust correlates to alignment seen in companies like Apple, which sell premium, ad-free products users feel respect their interests.
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