290: Follow-Up: How to Keep Clients From Forgetting You

What’s worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it’s also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don’t follow up, you risk losing business to someone else.

In this episode, we’re tackling the art of staying top of mind in a way that feels natural and professional (and doesn’t make you feel like a stalker). We answer a listener question about how often to check in with potential buyers and sellers and break down exactly what to say and how to keep in touch—without feeling salesy.

You'll learn:

• How often to follow up with leads that are 2-3 months (or longer) away from buying or selling

• Simple, effective ways to stay in touch without annoying people

• How to organize and track your leads so no one falls through the cracks

• Why email lists, handwritten notes, and social media DMs all play a role in keeping you top of mind

• How to stop feeling like you have to be best friends with every past client

If you've ever wondered, Am I reaching out too much? Not enough?—this episode is for you! Grab a coffee (or a notepad), and let's get into it.

 

 

Key Quotes & Takeaways

💡 “You don’t have to be best friends with every client. You just have to provide a level of service that makes you unforgettable.” – Alissa

💡 “If you don’t follow up, you risk losing them to someone else. People don’t know you’re still selling real estate unless you remind them!” – Katy

💡 “Stop judging yourself. It doesn’t have to be perfect. Just reach out.” – Alissa

💡 “Following up isn’t about being pushy. It’s about being helpful, being present, and being a resource.” – Katy

 

 

Products Mentioned

• Trello (for organizing leads & pipeline)

• MLS alerts for seller follow-up

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