Sales Secrets Exposed: Overcoming Objections, Crafting Irresistible Offers, and Making It Rain

As business owners it’s way too easy to think we have to invent what the customer wants for us to have continued success. What if I told you that for us, it became one of the things that held us back on our road to our $200 million dollar business. Listen/watch to hear the biggest sales mistakes from someone who's garnered billions of views and sold through more mediums than you can count on your hand.

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I Can't Believe They Said That:

“No one benefits from your product or service until a sale is made.” -BP

“The webinar is the set.” -KP

“There is no strategic advantage to being in the middle price wise.” -BP

“If you are not talking about something that is overcoming an objection, it’s literally just fluff.” -KP

“Your customers will write your ads for you.” - BP

“The best way to overcome and break beliefs for people is stories and analogies.” -KP

Key Moments:

How to maximize the use of testimonies in the selling process. (17:53)

Learning the best way to tell your story in a sales presentation. (24:25)

Forming a pain and dream bank. (27:20)

The “You might be thinking” strategy. (32:06)

Bringing your value items to life for customers. (53:03)

The Mistakes:

Mistake 1: Not actually giving your customer what they want by guessing what they want. (7:53)

Mistake 2: Showing people testimonies that don’t overcome the potential customer’s objections. (20:08)

Mistake 3: Creating solutions instead of problems for my customers. (35:38)

Mistake 4: Using a 5 day challenge to fulfill a customer’s problem. (45:55)

Mistake 5: Listing off your value stack without explaining the benefits of each value item. (49:00)

Resources:

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell