ASOM Pod EP54: How to Launch a New eCommerce Product in 30 Days on a Budget
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive into one of the biggest challenges for early-stage founders: How to validate and launch a new product in just 30 days—with a limited budget and no fluff.
What you’ll learn in this episode:
- Validate Before You Create: How to test product ideas fast with real customer feedback (not just your mom’s opinion).
- Go Where the Buyers Are: Why platforms like TikTok Shop, eBay, and Amazon are clutch for quick market validation.
- Pricing That Works: The pitfalls of “gut feel” pricing—and how to set a number that drives both sales and scale.
- Tell the Right Story: How founder-led marketing and storytelling can unlock customer loyalty from day one.
- Pivot or Peace Out: The mindset shift every founder needs when it’s time to either tweak the product—or walk away.
- Early Wins That Matter: What month-over-month growth, referrals, and repeat purchases really tell you about your product’s future.
Whether you’re launching your first product or trying to speed up your go-to-market strategy, this episode delivers the hard-won lessons and actionable tactics to go from zero to sales—fast.
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com
Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com
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00:00 Teaser Trailer
01:56 Launching a New Product in 30 Days
06:28 Market Validation and Product Ideas
09:02 Prank Box Case Study
11:55 Marketing Strategies and Channels
26:39 Pricing Strategies and Common Pitfalls
31:24 Understanding Pricing Strategies
32:43 The Importance of Customer Experience
33:35 Validating Your Product
35:22 The Role of Storytelling in Marketing
38:47 Learning from Real-Life Examples
43:39 Setting Realistic Goals for New Entrepreneurs
44:06 When to Pivot or Quit
58:49 Metrics for Early Success
01:05:10 Final Thoughts and Wrap-Up
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
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