Insights, Marketing & Data: Secrets of Success from Industry Leaders

STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.

Jan 30, 2024

48:58

STRAT 7 is a new type of insights, analytics and data group, specialising in customer centric growth. Since Barrie Brien took over as Group CEO in 2019 the group has grown rapidly, both through organic growth and acquistion. At the time of recording STRAT 7 incorporates Bonamy Finch, Research Bods, Jigsaw, Incite, Rainmakers and Crowd DNA.

For anyone intrigued by the financial and strategic aspects of growing an analytics-oriented enterprise, this episode lays out the blueprint for success, as well as leaning on Barrie's fantastic perspective across the world of advertising, insights, analytics and management consulting.

Among other areas we cover:
- Perspective from the advertising world, from CFO at Lowe to CEO at Creston
- The importance of the creative idea...and backing it up
- Building STRAT 7
- Integrating a paid advisory practice
- The difference agencies and specialisations within the group
- Incentivising and pulling agencies together
- Working with PE and how PE works
- What STRAT 7 is looking for next
- The role of AI in advertising & consumer insights

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com