When it comes to prospecting and selling, most of us want the easy way out. The gimmick that will put our prospecting on autopilot. But at the end of the day, if the trick, gimmick or technique is not based on strong fundamentals, it will have a VERY short shelf life. One of the many things I love about my colleague Jill Konrath is that all her advice is based on strong fundamentals. She understands human nature. She understands what decision makers want—what keeps them up at night. And how to continue the conversation already going on in their heads. In this episode, she explains: Why selling has changed drastically in the past 10 years Why you need to adopt a different approach to your own marketing and selling And how simple shifts in the way you approach prospects can have a dramatic impact on your income.
High-Income Business Writing Podcast