The RMN Maturity Curve

In this week’s episode, we take another step towards “RMN nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest to discuss the evolution of retail media networks, the challenges of standardization, and the maturity curve in the industry. 

During the conversation, Sweeney shares her insights on the growth and diversity of retail media networks, emphasizing the importance of strategy in navigating the landscape and reflects on the changes over the past few years and the increased focus on data and improvement. They also discuss the harmony between Pinterest's platform and the way shoppers search and plan ahead. 

• Introductions 00:00:01 – 00:02:59
• The current state of the industry and standardization 00:03:00 - 00:11:27
• The harmony between platform, retailers, and shoppers 00:11:27 - 00:17:18
• How Pinterest is solving problems for retailers 00:17:18 - 00:26:56
• What advantages do you see of the in-store integration for digital channel presence 00:26:56 - 00:32:56
• What are the perceived opportunities and barriers to providing platforms where external partners can manage their own programing? 00:32:56 - 00:41:41
• How's Pinterest interacting with AI? 00:41:41 - 00:49:28
• If you could change one thing about the industry, what would it be? 00:49:28 - 00:50:14
• What are the next industry buzzwords? 00:50:14 - 00:52:01
• Closing 00:52:01 - 00:54:10

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