205: Alisdair Faulkner, CEO @ Darwinium: building a startup to solving tangible, measurable business problems

Send me a text (I will personally respond)

On this episode of Sales Bluebird, Alisdair, co-founder of Darwinium, shares the challenges of protecting vulnerable customers and how their company is solving those problems. From digital identity technology to automated remediation, Darwinium's unique platform provides complete visibility across user journeys. They discuss the importance of good customer recognition, solving tangible business problems, and the convergence of cybercrime and cybersecurity in financial services and e-commerce. They also touch on the significance of fresh perspectives, hiring people you trust, and getting your go-to-market strategy right before bringing in a VP of Sales.

[00:04:16] Why Downturns Are the Best Time for Startups

[00:06:15] Cybersecurity expert moves to Australia after successful acquisition.

[00:09:33] Darwinium: Protecting Customers with Collective Intelligence and Edge Computing

[00:16:51] Converging Cybercrime and Cybersecurity: The Intersection

[00:19:47] Uncovering Customer's Hierarchy of Risk Detection Needs

[00:26:27] Building a Startup with a Higher Purpose

[00:28:06] Darwinium Solves Business Problems with Cybersecurity Solution

[00:31:25] Darwinium: Born Global & Hiring Strategically Worldwide

[00:35:04] Sales success through fresh perspectives and validation

[00:38:08] Buying Pressure Points: Ecommerce & Financial Services

Darwinium
Alisdair on LinkedIn

This episode is brought to you by IT-Harvest, the most comprehensive research tool for the cybersecurity industry.

----------
If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.