The Joe Pomp Show Inside the Wild Rise of the Savannah Bananas: Baseball’s New Billion-Dollar Brand
Apr 28, 2025
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Savannah Bananas' Unique Appeal
- The Savannah Bananas revolutionized baseball with fan engagement and entertainment over traditional play.
- Their approach draws huge crowds with free concessions, non-traditional rules, and lively performances.
Starting from $1.8M Debt
- Jesse Cole and Emily started with a debt of $1.8 million, slept on an air mattress in a garage to save money.
- They stuck to their fan-first plan which led to selling out games despite initial struggles.
Fan-First Pricing Strategy
- Price tickets affordably at $25 with unlimited free concessions to enhance fan experience.
- Eliminate ticket fees and outfield advertising to prioritize fan satisfaction over short-term profits.