Here are the notes I read from on recounting the potential I saw for the Spartan Race community and its founder, Joe De Sena, if they chose to prioritize environmental stewardship.

Context: Joe: carries chain up 1,000-foot hill, brings others with him, invites people to climb hill for 24 hours, leads to Spartan Run.
Brings people up to carry boulders up steep hill, which they pay to do.
Community: Integrity, personal motivation, fun, supportive
Tasks: Learn about yourself, great joy, striving, constantly improving They understand the mental and physical side, learning, growing, deeper satisfaction and reward than cookies and ice cream.
Got me to go to Vermont and run up and down hill seven times.
Environment: abysmal: trash, doof, little fruits and vegetables, bottles, ignoring well water, no natural fibers
Texts from kids
But huge potential. 7 million members. They know you have to go through uncertainty, pain, struggle, mostly self-doubt, your mind telling you reasons to stop, working through them.
I've spoken with world-class leaders. Joe and his community see what to do and have lived doing it in other areas.
Competitors included blind, one foot, 61-year-old, black, white, hispanic, carrying 100-pound load, loads of kids.
I proposed one trash bag per event that all have to use and only fill
one, maybe one recycling container, but keep it empty too.
No single-rider cars. Joe said needed big fine. Given their integrity, I
proposed internal motivation. After speaking I thought instead give them cash and time off their finishing time so the'll go on record as having beaten people they didn't deserve to.
If Joe and his team act on my ideas, could become first main community to lead. They'll enjoy the process -- eating healthier, saving money, carpooling -- they'll enjoy discovering nature too.
Everything they get now in mind and body, they'll re-create in their
relationship with nature.

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