Let's talk Marketplace LTM 95: Think big, Act Carefully - how to enter the US market with a small team
How does a small brand manage to do good business in the US? Niko Moll from the children's sunglasses brand Mausito has shown how it's done and in this episode he talks about his strategy: he focused on Amazon, accepted the marketplace's support, learned a lot about logistics – and paid a price.
For example, because he spent far too much money on advertising. Or because he thought that if he could do the business in Europe, he could do it in the US. Nevertheless, he is now successful and enjoys advantages such as no VAT, low return rates and lower Amazon fees. He is also expanding the B2B business as a further mainstay, putting out feelers to other marketplaces such as Allegro and bol, and pushing ahead with his own webshop.
Note from Sponsor Base.com:
Anyone looking to expand into Eastern Europe will encounter a different marketplace landscape than in Western Europe. And therefore needs different marketplace integrations! The e-commerce SaaS solution Base.com can help: the platform specializes in marketplace integration and the automation of e-commerce marketplace processes such as order fulfillment and inventory management and can offer connections to over 250 marketplaces. The company was founded in Wroclaw, Poland, and scores particularly highly in terms of its many connections to marketplaces in the CEE region. Find out more at https://www.base.com or in episode 85 of “Let's talk Marketplace”.
Note from Sponsor byrd:
byrd is an European logistics provider with operations in Germany, Austria, the Netherlands, UK, France, Italy and Spain. With seamless integrations into platforms like Amazon, Shopify and WooCommerce, byrd helps merchants optimize supply chains, reduce costs and offer fast delivery. They have a proprietary dashboard which enables you to see to track all your orders in real time. Furthermore, they offer specialized services like organic product certification or dangerous goods, shipping or handling of products with expiry dates or serial number tracking for electronics. Clients like Refurbed, WeAreKnitters and Bababoo and friends trust byrd to streamline their fulfillment processes. Find out more at https://www.getbyrd.com.
Newsflash:
- TikTok chaos in the US: Offline, online, extended deadlines - what happens next?
- Zalando's figures for the final quarter of 2024 are promising.
- Galaxus is happy with the development of its internationalisation. Galaxus.de performed well in 2024
Chapters:
02:58 Marketplace Updates and TikTok's Uncertainty
05:58 Introducing Niko Moll and Mausito
11:27 Newsflash
20:49 Mausito’s Marketplace Strategy and Expansion Plans
25:11 Pricing Strategies and Consumer Trust
29:10 Logistics Challenges in the US
31:03 Sales Performance and Market Differences
32:13 Lessons Learned from Market Expansion
40:13 Future Internationalization Plans